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Category: E-Book
Post-War Childhood: Growing up in the not-so-friendly ‘Baby Boomer' Years

Post-War Childhood: Growing up in the not-so-friendly ‘Baby Boomer' Years by Simon Webb
English | 2017 | ISBN: 1473886015 | 192 pages | EPUB | 2 MB
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Category: E-Book
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders by Marti Barletta
Kaplan Business | January 2, 2007 | English | ISBN: 1419593307 | 320 pages | PDF | 9 MB

Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50-75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history.
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