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Rom & Ori Brafman - Sway: The Irresistible Pull of Irrational Behavior
English | Size: 208.86 MB
Category: Science: Psych/Sociolgy

"Brilliant." (Klaus Schwab, chairman of the World Economic Forum)
"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right...but some irrational lure, such as the hope of quick success, pulled me in." (Martin L. Perl, 1995 Nobel Laureate in physics)
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